Hawzah News Agency- As K-pop and K-beauty trends attract more Muslim tourists to Korea, their “culinary maps” are changing. Muslims, who previously relied on kebabs or lamb dishes in areas like Itaewon, Seoul, are now actively seeking Korean restaurants that meet Halal standards.
However, only around 15 restaurants nationwide have received Halal certification from the Korea Islamic Federation (KMF) Halal Committee. Consequently, Muslim tourists share information about “Halal-friendly” restaurants via social media and dedicated food/travel apps. They visit and review eateries that avoid pork and alcohol, or focus on seafood and vegetable-based menus, even if uncertified.
Professor Jeong Lan-su from Hanyang University’s Tourism Department stated, “Muslim tourists’ consumption patterns are evolving from a passive phase of seeking familiar foreign foods to an active phase of exploring and consuming Korean cuisine within religious guidelines''.
Source: THE CHOSUN
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